Service · Toronto & GTA
Sales Collateral
Your pitch deck is putting them to sleep.
Forty slides. Eight bullet points each. Your logo on every page. Three case studies the prospect did not ask for. Nobody remembers what you do by the time you reach slide thirty. Sales collateral should help a rep tell a story, not replace them.
What we see
The pattern in most collateral operations.
- Pitch decks that explain everything and sell nothing.
- Quote templates that take an hour per quote because every line is rebuilt from scratch.
- Follow up emails that get opened once and forgotten.
- No story arc. No transformation. No future state.
- Materials that look like they were made in 2014.
- Proposals that arrive three days after the meeting, by which time the prospect has cooled.
- Scripts that sound like a script.
- Objection handling documents that nobody reads.
01
The story arc framework
Facts tell. Stories sell. Every piece we write follows the same arc.
- Problem: what is wrong in the prospect's world. Specific, concrete, named.
- Stakes: what happens if the problem is not solved. Six months from now, twelve months from now.
- Solution: what you do, framed as the answer to the problem. Not features. The transformation.
- Proof: why you can be trusted. Cases, testimonials, credentials, data. Light, not heavy.
- Future state: what the prospect's world looks like once the work is done.
- Next step: one clear action. Not three. Not five. One.
02
Pitch deck redesign principles
A pitch deck is a sales tool, not a leave behind. Most decks fail because they try to do both jobs.
The deck the rep uses in the meeting should be twelve to eighteen slides, one idea per slide, designed to be talked over, visual where possible. The leave behind that follows the meeting is a short written document the prospect can forward to their team. Same story arc, more detail, designed to be read.
We design both. We make them work together. We stop the rep from emailing the meeting deck as a follow up.
03
Email and SMS sequences
The follow up sequence is where most sales die. The rep meets the prospect, sends one email, hears nothing back, and moves on. Meanwhile the prospect was busy that week and a deal that wanted to happen never happened.
We design follow up sequences that run thirty to ninety days, mix email and SMS with timing that respects the prospect's day, include value in every message, and end with a clear close, not a slow fade.
What changes for you
Sales cycles get shorter because prospects understand what you do faster. Close rates go up. Reps stop rebuilding the same proposal from scratch every week. Follow ups go out on time because the system sends them.
Industries
We deliver Collateral for:
Questions
Frequently asked questions
How long does a pitch deck rewrite take?
Two to four weeks from kickoff to final delivery.
Do you design the slides or just write the copy?
Both. We write the copy first, then design slides in Keynote, PowerPoint, or Google Slides.
What about video pitch content?
We script video sales letters and personalized video follow ups when the industry warrants it.
Do you provide ongoing collateral updates?
Yes. Most retainer clients have us refresh decks, proposals, and sequences once or twice a year.
How is this different from what a marketing agency would do?
Marketing collateral is meant to attract. Sales collateral is meant to close. We design for close.
Will you write our sales scripts?
Yes. We write frameworks reps can use as a backbone, not word-for-word scripts.
Related reading
More on sales collateral.
Pitch Deck Mistakes That Kill the Close (And How to Fix Them)
Most pitch decks explain everything and sell nothing. The fix is not better design. The fix is a different framework.
Read post →How to Write a Sales Follow Up Sequence That Actually Gets Opened
Most sales reps send one follow up email and give up. The deal goes to whoever follows up the second, third, and seventh time.
Read post →Story Arc Selling: The Framework That Beats Feature Lists Every Time
Facts tell. Stories sell. The rep who tells a real story wins over the rep who lists features. Every time.
Read post →Ready to give your reps something worth pitching?
$4,950 · Credited to your first retainer