Service · Toronto & GTA
Sales Leadership
You are managing outcomes. You should be managing inputs.
Most owners check the revenue number once a month and ask why it is not bigger. By then the month is over. The inputs that would have produced a bigger number were missed weeks ago. A real sales leader manages the lead measures. Dials. Conversations. Meetings booked. Calls reviewed. Role plays run. The revenue takes care of itself when the inputs are right.
What we see
The pattern in most fractional vp operations.
- Sales managers who chase outcomes and ignore activity.
- No weekly cadence. No daily standup. No scorecard reps actually see.
- Role play that gets talked about but never happens.
- Reps who get yelled at when the number is missed and ignored when it is hit.
- Owners stuck running the sales team because nobody else can.
- Deal reviews that happen in the rep's head and nowhere else.
- No hiring pipeline. Every new hire is a panic decision.
- Comp plans that punish the best reps with caps and reset bonuses every January.
01
How the engagement works, week to week
Most fractional sales firms parachute in for a quarterly strategy session and disappear. We do not. Sales habits do not form in a workshop.
- Monday: pipeline review. Every rep, every open opportunity, every action item.
- Tuesday or Wednesday: role play or call review session. Real calls scored against a framework.
- Thursday or Friday: one on one coaching with each rep. Fifteen to thirty minutes per person.
- Monthly: strategy session with you and the sales manager. Comp plan, pipeline health, hiring.
- Quarterly: deep dive on the previous ninety days, plan for the next.
02
The math: fractional VP of sales vs full time VP of sales
A full time VP of Sales in Toronto commands $180,000 to $300,000 in base salary, plus variable that pushes total compensation to $300,000 to $500,000 a year. Add fifteen to twenty percent for benefits, taxes, and equipment. Add a recruiting fee of twenty to twenty five percent of base. Add three to six months of ramp before they produce. First year all in cost: easily $400,000.
Our Silver retainer is $6,000 per month. Annual cost: $72,000. No recruiting fee. No benefits load. No severance liability. Thirty day cancellation notice.
You access the same operational expertise, the same weekly cadence, the same playbook design, the same call coaching, at less than twenty percent of the cost. The trade off is hours per week, not skill per hour.
03
When you should hire a fractional VP of sales
- You are the owner and you are still running the sales team because nobody else can.
- Your sales manager is a former top rep who has never been formally trained as a manager.
- You have hired full time VPs before and they did not work out.
- You are between $1M and $10M in revenue. You cannot justify a $300,000 full time hire.
- You are preparing the business for sale or for a capital raise.
- You just lost a key sales hire and need bridge leadership.
What changes for you
You stop being the sales team's babysitter. The manager runs the cadence. The reps know exactly what good looks like every day. The number stops being a surprise at month end. Pipeline meetings produce decisions, not status updates.
Industries
We deliver Fractional VP for:
Questions
Frequently asked questions
How much does a fractional VP of sales cost in Toronto?
The industry median in Canada is $7,000 to $8,500 per month. SalesMaster prices three tiers at $3,000, $6,000, and $10,000 per month.
How is this different from sales coaching or sales training?
Coaching and training are deliverables. Fractional sales leadership is an operating model.
How long does a typical engagement last?
Most engagements run six to twelve months at full cadence, then transition to a lighter advisory model.
Can you hire my next full time sales manager or VP for me?
Yes. Part of the engagement is preparing your business to make a great senior hire.
What if our current sales manager is the problem?
We will be honest with you about that. We do not soften the diagnosis to keep the engagement comfortable.
Do you work in person or remote?
Most of the engagement runs remotely over video, with monthly or quarterly in person sessions for Toronto and GTA clients.
Do we need to sign a long term contract?
No. Engagements run month to month with thirty day notice.
Related reading
More on sales leadership.
Fractional VP of Sales vs Full Time Hire: The Math for $1M to $10M Businesses
A full time VP of Sales costs $300,000 to $500,000 all in. A fractional VP costs $60,000 to $120,000. For most businesses doing $1M to $10M, the math is one sided.
Read post →When to Hire a Sales Manager (And When to Hire a Fractional VP Instead)
Most businesses hire a sales manager too early and a fractional VP too late. Reverse the order and the operation actually scales.
Read post →The Weekly Cadence That Turns a Sales Team Into a Sales Operation
A sales team without cadence is a group of individuals. A sales operation has a weekly rhythm that drives every metric that matters.
Read post →Ready to hand the sales team to someone who knows what they are doing?
$4,950 · Credited to your first retainer