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Legal

Privacy Policy

Last updated: [INSERT DATE BEFORE PUBLISHING]

Template notice. This is a template privacy policy and should be reviewed by a Canadian lawyer familiar with PIPEDA and Ontario privacy law before publication. Bracketed placeholders need to be filled in.

SalesMaster is operated by [LEGAL ENTITY NAME], located in Toronto, Ontario, Canada. We respect your privacy and are committed to protecting your personal information. This policy explains what we collect, how we use it, who we share it with, and your rights.

This policy is consistent with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's federal privacy law, and applicable provincial privacy legislation.

1. Information we collect

We collect information you give us directly and information collected automatically when you use our website.

Information you give us

  • Name, email address, phone number, and company name when you fill out a form, book a diagnostic, or contact us
  • Information about your business that you share during sales calls, diagnostic engagements, or service work
  • Payment information processed by our payment provider when you purchase the Sales Diagnostic or a retainer
  • Any other information you choose to share with us in communications

Information collected automatically

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Cookie data and similar tracking technologies

2. How we use your information

We use the information we collect to:

  • Respond to your inquiries and requests
  • Deliver the services you have engaged us to provide
  • Send marketing communications, with your consent and an option to unsubscribe at any time
  • Improve our website and our services
  • Comply with legal obligations
  • Process payments and prevent fraud

3. How we share your information

We do not sell your personal information. We share it only in the following circumstances:

  • Service providers. We use trusted third party services to operate our business, including hosting, email delivery, payment processing, scheduling, CRM, and analytics. These providers access only the information they need to perform their work.
  • Legal requirements. We may share information if required by law, court order, or to protect our rights or the safety of others.
  • Business transfers. If SalesMaster is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such transfer.
  • Sister company collaboration. Where you have engaged both SalesMaster and The Influence Agency, we may share relevant business information between the two entities to deliver coordinated service. We do not share information with The Influence Agency without your knowledge.

4. Cookies and tracking

Our website uses cookies and similar technologies for the following purposes:

  • Essential cookies that make the site work and remember your preferences
  • Analytics cookies (Google Analytics or similar) that help us understand how visitors use the site
  • Marketing cookies that help us measure advertising effectiveness on platforms like Google, LinkedIn, and Meta

You can disable cookies in your browser settings. Some site functionality may not work properly without them. Where required by law, we will request your consent before placing non essential cookies.

5. Data security

We use industry standard practices to protect your information, including encryption in transit, secure hosting, access controls, and regular security reviews. No method of transmission over the internet is one hundred percent secure. We cannot guarantee absolute security, but we take reasonable steps to protect your data from unauthorized access, disclosure, or loss.

6. Your rights

Under PIPEDA and applicable Canadian privacy law, you have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate or incomplete information
  • Withdraw your consent for marketing communications at any time
  • Request deletion of your information, subject to legal and contractual obligations we may have to retain it
  • Ask questions about how we handle your information
  • File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us using the information in the Contact section below.

7. Data retention

We keep your information only as long as we need it for the purposes described in this policy, or as required by law. Client engagement records are typically retained for seven years after the engagement ends, consistent with Canadian business record retention practices.

Marketing contacts who have not engaged with us in two years will be removed from active marketing lists.

8. International transfers

Some of our service providers may store or process data outside of Canada, often in the United States or European Union. When this happens, we use service providers that meet recognized data protection standards and contractually require them to protect your information.

9. Children's privacy

Our services are not directed to individuals under the age of eighteen. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it.

10. Changes to this policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. For material changes, we will notify clients and prominent visitors by email or website notice.

11. Contact us

If you have questions about this policy or want to exercise your privacy rights, contact us at:

[LEGAL ENTITY NAME]
[Toronto address]
Email: [privacy email address]
Phone: [phone number]