Pricing

Priced for businesses doing $1M to $10M. Not for enterprises.

The industry median for fractional VP of Sales engagements in Canada is $7,000 to $8,500 per month. We do not target mid market. We price below the median because we serve smaller businesses where every dollar of fixed cost is consequential.

Bronze

$3,000/month

For businesses doing $1M to $2M in revenue who need to fix one specific part of the sales operation.

What you get

One of the five service lines as primary focus
Monthly leadership session (60 to 90 minutes)
Async coaching between sessions via video review and email
Quarterly strategic check-in
Up to 8 hours per month of advisor time

Who this fits

Owner operated businesses with a small sales team or CSR function
Companies that know exactly what is broken
Businesses not ready for a full retainer but ready to start

Confirm fit with a Diagnostic

Most common

Silver

$6,000/month

For businesses doing $2M to $5M in revenue who need real cadence across multiple parts of the operation.

What you get

Two to three of the five service lines as focus areas
Biweekly leadership sessions
Weekly call review when Call Performance is in scope
Monthly strategic review
Custom dashboard tracking your lead measures
Up to 15 hours per month of advisor time

Who this fits

Businesses with a small sales team (two to five reps)
Operations that need help on multiple parts at once
Companies that want weekly improvement in lead measures

Confirm fit with a Diagnostic

Gold

$10,000/month

For businesses doing $5M to $10M in revenue who need a fractional VP of Sales running the full operation.

What you get

All five service lines covered
Weekly pipeline review with your team
Weekly call review and coaching
Weekly role play session
Monthly strategic review
Quarterly in person session (Toronto/GTA)
Up to 25 hours per month of advisor time
End to end hiring support included
Comp plan design and rollout included

Who this fits

Businesses with a real sales team (three or more reps)
Owners who want to step out of running sales
Operations preparing for growth, exit, or capital raise

Confirm fit with a Diagnostic

Start here

Sales Diagnostic. $4,950 one time.

The paid audit that produces a written 90 day roadmap. Required first step for most engagements. If you sign a retainer within thirty days of the readout, the $4,950 is fully credited to your first ninety days.

Learn more about the Diagnostic

The math

SalesMaster vs your alternatives.

vs a full time VP of Sales

The Toronto market for a full time VP of Sales is $300,000 to $400,000 all in. Add three to six months of ramp. Add recruiting fees of twenty to twenty five percent of base. Add severance risk. Our Silver retainer at $6,000 per month is $72,000 per year, with no recruiting fee, no benefits, and thirty day cancellation.

vs a full time sales manager

A sales manager hire in Toronto runs $80,000 to $150,000 plus benefits and variable. A Silver retainer is less than that and includes proper VP level operational design. The right move is often to bring SalesMaster in first, build the system, then hire a manager into a structured operation.

vs other fractional sales firms

Industry median for fractional VP of Sales is $7,000 to $8,500 per month, targeted at companies bigger than our typical client. We price below the median because we serve smaller businesses where every dollar of fixed cost is consequential.

vs doing nothing

The most expensive option. The leads keep coming. The phone keeps not getting answered. The pitch keeps not landing. The comp plan keeps motivating the wrong behavior. Six months from now, you have the same problem and you have spent another half a million dollars on marketing.

What is not included

What you pay separately for.

Software and tool costs. CallRail, CRM subscriptions, dialer software, conversation intelligence tools. You pay these directly to the vendor at the vendor's pricing.
Recruiting fees for full time hires. We help you hire. We do not charge a placement fee. The cost of any job board, candidate sourcing, or background check service is yours.
Marketing services. If you also need marketing help, our sister company The Influence Agency handles that under a separate engagement.
Custom development. If your CRM rebuild requires custom integration work that exceeds standard configuration, we will scope that as a separate project.

FAQ

Pricing questions

Can I switch tiers as my business grows?

Yes. Most clients start on Bronze or Silver and move up as the operation scales. Some stay on the same tier indefinitely because it fits. There is no penalty for changing tiers.

Do you do month to month or annual contracts?

Month to month with thirty day notice. We earn the next month by being worth it this month.

Is the Diagnostic required before a retainer?

For most clients, yes. We need to see what we are working with before we can do useful work. Exceptions exist for very simple, narrowly scoped Bronze engagements.

Can we negotiate the price?

No. The pricing is the pricing. We hold the line because the alternative is doing inconsistent work at inconsistent prices, which produces inconsistent outcomes.

Do you take equity instead of cash?

No. Equity engagements muddy the working relationship and rarely produce better outcomes for either side.

What if it is not working?

Thirty day notice and you are out. We do not chase clients to retain revenue. If we are not producing value, we are not earning the retainer.

Are there discounts for non profits, startups, or referrals?

We occasionally do reduced rates for select non profit work. Otherwise the pricing holds.

What about pricing in USD for cross border clients?

All pricing is in Canadian dollars. We can invoice in USD for cross border clients at the prevailing exchange rate plus 3% for currency volatility.

Ready to find out which tier fits your operation?

Book Your Diagnostic

$4,950 · Credited to your first retainer