Sales Training & Sales Operations · Toronto

Sales Training and Sales Operations in Toronto.

You are not bad at marketing. You are bad at what happens next.

Most Toronto businesses pay good money to make the phone ring. Then they fumble the call. The receptionist sounds bored. The form sits for two days. The pitch is the same one the rep has been using for three years.

SalesMaster is the post-lead sales operations partner. We fix what happens after the phone rings.

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Sister company to The Influence Agency

78%

of buyers go with whoever calls them back first.

The diagnosis

Three things almost every sales operation gets wrong.

The phone is the leak.

Long dial trees. Slow callbacks. CSRs who cannot close. The money you spent generating leads is sitting on the floor.

ii.

Your reps were never trained for the conversations they need to have.

Great salespeople have their antennas on. They hear what is not being said. They prepare. They ask the right questions. Most teams have never been taught any of that.

iii.

You cannot hear your own sales operation.

Without call tracking and call review, every conversation is a black box. You cannot coach what you cannot hear.

The philosophy

Five things we believe.

Speed to lead beats everything else.

Twenty four hours is not fast. Five minutes is fast. Up to 78% of buyers go with whoever calls them back first.

Find the right buyers. Do not manufacture them.

The buyer either wants it or they do not. We teach qualification, not coercion.

Make the conversation about them, not you.

Get yourself into the right mental state before the prospect picks up. Then let them do seventy percent of the talking. People find themselves the most interesting subject in the world. Use that.

Facts tell. Stories sell.

The rep who tells a real story wins over the rep who lists features. Every time.

Sales training is a practice, not an event.

A one day workshop is theatre. Real training is weekly role play, weekly call review, weekly accountability. That is why we are a retainer, not a seminar.

Start here

The Sales Diagnostic. $4,950.

We mystery shop your phones. We audit your CRM. We review your pipeline, your scripts, your comp plan, and your reps. You walk away with a 90 day roadmap that tells you exactly what to fix and in what order.

If you hire us for a retainer, the diagnostic fee is credited back.

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What we do