Free tool
The Sales Leak Calculator.
Your marketing makes the phone ring. Your response time decides what happens next. Enter four numbers and find out how much revenue is leaking out of your sales operation every year. Thirty seconds. No email required.
Calls, forms, and inquiries combined.
Average revenue per closed sale.
Leads that become customers. Guess low if unsure.
How fast a new lead hears a human voice. Be honest.
Fill in all four fields first. Close rate must be between 1 and 100.
The verdict
$0
estimated revenue left on the floor every year.
Current annual closed revenue
$0
Projected close rate at a 5 minute response
0%
Projected annual revenue at that close rate
$0
The leak
$0
This is a conservative estimate based on speed to lead research, not a guarantee. The methodology is explained below.
The methodology
Why response time is the multiplier.
Up to 78% of buyers go with whoever calls them back first. Lead response research has repeated the same finding for years: the odds of contacting and qualifying a lead collapse after the first five minutes. A lead answered in five minutes and a lead answered the next morning are not the same lead. One is a conversation. The other is a voicemail in a pile of voicemails.
The calculator applies a conservative uplift multiplier to your current close rate based on how far your response time sits from the five minute standard. The slower you respond today, the more of your close rate is being suppressed by speed alone, and the bigger the recoverable gap. We cap the projected close rate at 85% because nobody closes everything, and we round the leak down. If your real number is different, it is probably bigger.
Questions
Calculator questions
How does the calculator work?
It compares your current close rate against a projected close rate at a five minute response time, using conservative multipliers modeled on speed to lead research. The gap between the two, multiplied by your lead volume and average deal value, is the leak. It is an estimate, not a guarantee, and we deliberately round down.
Where do the multipliers come from?
Lead response research has shown the same pattern for nearly two decades: the odds of contacting and qualifying a lead fall off a cliff after the first five minutes, and up to 78% of buyers go with whoever responds first. Our multipliers are a conservative translation of that research. If anything, they understate the leak for businesses responding in days rather than hours.
My number came out huge. Is that realistic?
Usually, yes. Most owners have never multiplied their lead volume by their deal value by the conversion gap. The number feels big because the leak is invisible day to day. One slow callback never feels expensive. Three hundred of them a year is a different story.
What should I do with this number?
Two options. Fix it yourself: tighten your response process, train your phones, and measure speed to lead weekly. Or book the Sales Diagnostic and we will find every leak, not just this one, and hand you a 90 day roadmap to close them in order of revenue impact.
Want us to find every leak, not just this one?
$4,950 · Credited to your first retainer